Official Releases Archives - The Hoop Doctors http://thehoopdoctors.com/category/kicks/official-releases/ NBA Basketball News, Rumors, Videos Thu, 13 May 2021 00:40:37 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.5 83314439 Steph Curry & Bruce Lee Foundation Partner to Sell Sneakers For Families of Atlanta Shooting Victims http://thehoopdoctors.com/2021/05/steph-curry-bruce-lee-foundation-partner-with-goldin-auctions-to-sell-custom-sneakers-for-families-of-atlanta-shooting-victims/ http://thehoopdoctors.com/2021/05/steph-curry-bruce-lee-foundation-partner-with-goldin-auctions-to-sell-custom-sneakers-for-families-of-atlanta-shooting-victims/#respond Thu, 13 May 2021 00:39:40 +0000 http://thehoopdoctors.com/?p=191087 SAN FRANCISCO, MAY 12, 2021 – Custom, game-worn sneakers created by NBA star and two time MVP, Stephen Curry, in collaboration with The Bruce Lee Foundation are on sale in partnership with Asian Americans Advancing Justice – Atlanta and Goldin Auctions. The shoes depict martial arts legend Bruce Lee and his family and were designed […]

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Steph Curry Bruce Lee Sneakers

SAN FRANCISCO, MAY 12, 2021 – Custom, game-worn sneakers created by NBA star and two time MVP, Stephen Curry, in collaboration with The Bruce Lee Foundation are on sale in partnership with Asian Americans Advancing Justice – Atlanta and Goldin Auctions. The shoes depict martial arts legend Bruce Lee and his family and were designed to show support for the victims of shootings that took place on March 16 at three Atlanta-area spas. Fans can bid on the sneakers here and all proceeds from the auction will be donated via Asian Americans Advancing Justice – Atlanta to the individuals and families impacted by the shootings as well as Atlanta-area programs dedicated to Asian American advancement.

Following the tragic events in March, Curry contacted the Bruce Lee Foundation, hoping to lend his voice and use his platform to create a conversation and spark change amid increased violence against the Asian community. The resulting bright yellow and black customized sneakers, which were painted by Kreative Custom Kicks, signify Curry’s solidarity with the Asian community. The shoes depict Bruce Lee, who was a champion of equal rights, as well as a quote from Lee, “Under the heavens, there is only family.” The colorway of the custom Curry 8s are also reminiscent of Bruce Lee’s famous Onitsuka Tiger shoes. The Under Armour sneakers were worn by Curry during an April 4 game against the Atlanta Hawks.

“After all we have been through this past year, let alone in the history of our country, people still deal with unnecessary tragedy and are afraid for their lives. We have to do better,” said Curry. “We have so many faithful Asian American fans that have supported me along this amazing journey. We represent them on the court and I feel the love no matter where I go. The shoes are a small way in which I can stand with this community, honor and support the victims of this tragedy, while also bringing awareness to Lee’s timeless teachings. We are all human beings on a quest to fulfill our purpose and that energy should be used to uplift and love each other to the fullest. Anything else is a waste of our existence.”

“I think Stephen’s gesture is a beautiful example of allyship and solidarity in action,” said Shannon Lee, CEO of the Bruce Lee Family Companies and Chairperson of the Board of Directors for the Bruce Lee Foundation. “I am honored he, Curry Brand, and Goldin Auctions would choose my father and my family as the symbol for the idea that we are all one family, as my father said, and therefore must all stand for one another. I am grateful to be able to be a part in some small way of assisting those families that have had tragedy land at their door. We thank Steph, Curry Brand, and Goldin Auctions and are honored to use our collective platform to support the victims’ families and charities dedicated to Asian American advancement.”

Lee added: “We must truly live the idea that under the sky we are all one human family and we must take personal responsibility for our inner world (our feelings and our thoughts) and stop blaming our dissatisfaction on external circumstances and outside factors. When my father said we must know ourselves and work for self actualization, he didn’t mean so that you could be in great shape and become a movie star, he meant so that you can be confident and at peace with yourself by seeking the cure for what plagues your conscience and ails your soul from within. With AAPI month upon us, I think it’s especially important to be conscious of his “One Family” message now more than ever.”

“We are honored to be a part of such a noble example of allyship and solidarity for the Asian community,” said Ken Goldin, Founder and Executive Chairman of Goldin Auctions, the leading marketplace for collectibles and trading cards. “With this initiative, Steph has shown that he is not only one of the greatest shooters in NBA history, but also an incredibly thoughtful and empathetic human being as well. We should all strive to follow his and the legendary Bruce Lee’s examples.”

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FILA to Launch Exclusive FILA x Biggie Collection on May 19th, 2020 http://thehoopdoctors.com/2020/05/fila-to-launch-exclusive-fila-x-biggie-collection-on-may-19th-2020/ http://thehoopdoctors.com/2020/05/fila-to-launch-exclusive-fila-x-biggie-collection-on-may-19th-2020/#respond Tue, 19 May 2020 12:00:43 +0000 http://thehoopdoctors.com/?p=190598 FILA and the Christopher Wallace Estate are releasing the FILA x Biggie Collection in honor of the legendary debut album, Ready to Die, which celebrated its 25th anniversary last September. The six-piece range includes a t-shirt and visor straight from FILA’s archives, as well as a new sneaker style, with each piece offered in two […]

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FILA x BIGGIE

Photo credit: John Pickens

FILA and the Christopher Wallace Estate are releasing the FILA x Biggie Collection in honor of the legendary debut album, Ready to Die, which celebrated its 25th anniversary last September. The six-piece range includes a t-shirt and visor straight from FILA’s archives, as well as a new sneaker style, with each piece offered in two colorways. The FILA x Biggie Collection drops on May 19, exclusively on www.FILA.com. Beginning on May 21, in commemoration of the late rapper’s birthday, the collection will expand to select retailers.

The exclusive collection was inspired by Biggie and 1990’s Brooklyn streetwear. The t-shirt ($25) and visor ($25) launch in the white and aqua colorway, as worn by Biggie during his 1993 performance in Philly, as well as a new cream colorway. The graphic tee features a scribble design inside the enlarged FILA “F”.

The FILA Tennis 88 x Biggie ($90) silhouette debuts in the same two colorways and is an updated version to the Original Tennis silhouette that kicked off the brand’s popularity amongst Brooklynites. The cream colorway has a suede upper while the white and aqua colorway is introduced with a full grain smooth leather upper. The sneakers also feature a tongue with a dual branded logo, a quarter F-box embroidered logo, custom direct embroidery of Ready to Die on the back counter, and flat cotton laces. The printed sock liner in the cream silhouette features the iconic baby photo from the album cover, while the printed sock liner in the white silhouette includes the Ready to Die logo. The footwear is packaged in a custom shoebox, which is co-branded and decorated with elements of the original album art.

To further honor Biggie and this collection, FILA will donate a pair of children’s sneakers to the Christopher Wallace Memorial Foundation, for every collaboration sneaker sold on FILA.com. Peep the imagery:

FILA x Biggie

FILA x Biggie

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Under Armour Creates First 3D Printed Shoe http://thehoopdoctors.com/2016/03/under-armour-creates-first-3d-printed-shoe/ http://thehoopdoctors.com/2016/03/under-armour-creates-first-3d-printed-shoe/#respond Wed, 09 Mar 2016 19:59:22 +0000 http://thehoopdoctors.com/?p=152401 Today, the Brand introduced its first-ever 3D printed performance trainer, the UA Architech. The UA Architech is a 360-degree performance training shoe that features a functional 3D printed midsole and 3D ClutchFit auxetic upper design that creates a “super-hybrid” trainer. This performance trainer provides athletes with the ultimate stability and cushioning to take on the […]

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3D Printed Shoe

Today, the Brand introduced its first-ever 3D printed performance trainer, the UA Architech. The UA Architech is a 360-degree performance training shoe that features a functional 3D printed midsole and 3D ClutchFit auxetic upper design that creates a “super-hybrid” trainer. This performance trainer provides athletes with the ultimate stability and cushioning to take on the most intense workouts.

The UA Architech is the solution to a challenge. How can we provide a training shoe that supports athletes through a variety of exercises and workouts in the gym without having to change their shoes? The answer was the result of a two-year research and development process where the UA Innovation Team studied geometric shapes, materials, and structures to create a unique yet functional midsole design. The final structure, consisting of an interlaced lattice design, can only be created through a proprietary 3D printing process.

The innovative 3D printed midsole was combined with a flow-molded 3D ClutchFit auxetic upper to provide athletes with a shoe that not only gives a locked-in, supportive feel, but also flexes and moves with the foot to provide a Zero Distractions experience. Add in the Brand’s unparalleled Charged Cushioning underfoot for responsiveness and comfort, and a thin rubber outsole for traction and you have Under Armour’s most elite performance trainer, the UA Architech.

The best part… the UA Architech will be available as a limited edition offering to consumers on March 18 on UA.com and Under Armour’s Baltimore Brand House location. The shoe, which will retail for $299.99, will be the first 3D printed performance trainer available to consumers. Printed in Baltimore at Under Armour’s state-of-the-art Innovation Lab, 96 pairs—a nod to the year UA was founded, 1996— will be available to consumers.

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[Source UA Creates First 3D Printed Shoe]

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Air Jordan 5 Low – ‘Dunk From Above’ Release Info http://thehoopdoctors.com/2016/02/air-jordan-5-low-dunk-release-info/ http://thehoopdoctors.com/2016/02/air-jordan-5-low-dunk-release-info/#respond Tue, 16 Feb 2016 14:00:07 +0000 http://thehoopdoctors.com/?p=151380 The lowtop Jordan 5 makes a big return in 2016 with this second, new colorway of the year. Called the ‘Dunk From Above’ Air Jordan V Low, the fifth signature sneaker for Michael Jordan was originally designed after a World War II fighter plane and that inspiration translates well into the lowtop version. The official […]

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The lowtop Jordan 5 makes a big return in 2016 with this second, new colorway of the year.

Called the ‘Dunk From Above’ Air Jordan V Low, the fifth signature sneaker for Michael Jordan was originally designed after a World War II fighter plane and that inspiration translates well into the lowtop version.

The official press release from the Nike News page doesn’t mention if this is a Remastered edition or not, but the white tumbled leather seen on the upper looks high-quality. The navy counter-color with gold accents makes this new Air Jordan 5 Low colorway one of the strongest releases of the year.

The ‘Dunk From Above’ Air Jordan 5 Retro Low releases on Saturday, February 20th for $175 on the Jordan webstore at 10 AM EST.

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Reebok Question – ‘Unworn’ Backstory & Release Info http://thehoopdoctors.com/2016/02/reebok-question-unworn-backstory-release-info/ http://thehoopdoctors.com/2016/02/reebok-question-unworn-backstory-release-info/#respond Fri, 12 Feb 2016 16:56:59 +0000 http://thehoopdoctors.com/?p=151209 In celebration of the Reebok Question’s 20th anniversary, the Vector brand is giving the Retro treatment to a colorway that Allen Iverson didn’t get to wear. When it comes to the ‘Unworn’ Reebok Question, the backstory behind the colorway is very much noteworthy. This particular pair of the Iverson’s first signature sneaker was originally made […]

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In celebration of the Reebok Question’s 20th anniversary, the Vector brand is giving the Retro treatment to a colorway that Allen Iverson didn’t get to wear.

When it comes to the ‘Unworn’ Reebok Question, the backstory behind the colorway is very much noteworthy. This particular pair of the Iverson’s first signature sneaker was originally made to be worn during the 2000 NBA All-Star Game in Oakland.

Reebok had intended for Allen Iverson to wear a specialized colorway of the Question every NBA All-Star Weekend inspired by the host city. Instead, he wore the Answer and went on to lead all scorers during the 2000 All-Star Game with 26 points. The next year AI wore a white/navy Reebok Question during the ’01 All Star Weekend festivities.

The ‘Unworn’ Reebok Question releases on Saturday, February 20th for $140 on the Reebok webstore and Finish Line.
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adidas D Rose 6 Boost – ‘Aurora Borealis’ Release Info http://thehoopdoctors.com/2016/02/adidas-d-rose-6-boost-aurora-borealis-release-info/ http://thehoopdoctors.com/2016/02/adidas-d-rose-6-boost-aurora-borealis-release-info/#respond Fri, 12 Feb 2016 13:27:52 +0000 http://thehoopdoctors.com/?p=150611 The post adidas D Rose 6 Boost – ‘Aurora Borealis’ Release Info appeared first on The Hoop Doctors.

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Derrick Rose will not be in Toronto for the 2016 NBA All-Star Weekend this year. That, however, wasn’t for lack of proper footwear as adidas had this new D Rose 6 Boost colorway ready just in case.

For the ‘Aurora Borealis’ adidas D Rose 6 Boost, purple adidas Primeknit is used throughout the upper with a teal, triangular pattern extending from the tongue up the forefoot of the sneaker.

What I find the most interesting is that they come with a few different upper constructions. Despite this pair featuring the adidas Primeknit sewn upper, the standard MSRP price wasn’t increased as seen with the J Wall 2.0 & D Lillard 2.0 editions.

The ‘Aurora Borealis’ adidas D Rose 6 Boost is available NOW for $140 on the adidas webstore.
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Adidas Unveils ‘All-Star’ Crazylight Boost 2.5 For James Harden http://thehoopdoctors.com/2016/02/adidas-unveils-star-crazylight-boost-2-5-james-harden/ http://thehoopdoctors.com/2016/02/adidas-unveils-star-crazylight-boost-2-5-james-harden/#respond Thu, 04 Feb 2016 14:00:15 +0000 http://thehoopdoctors.com/?p=150688 Though it might not seem like it, James Harden is having a career year. Not even a full year after switching from Nike to an adidas sneaker endorsement, we are seeing his first Player Exclusive pair release. Thanks to a career-high in points, assists, and rebounding averages, James Harden earned his way into the 2016 […]

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Though it might not seem like it, James Harden is having a career year. Not even a full year after switching from Nike to an adidas sneaker endorsement, we are seeing his first Player Exclusive pair release.

Thanks to a career-high in points, assists, and rebounding averages, James Harden earned his way into the 2016 NBA All-Star Game in Toronto and adidas will have him laced properly in this new all star crazylight boost 2.5 PE.

Featuring sewn Primeknit construction on the upper, top-of-the-line Boost foam cushioning in the heel, this adidas Crazylight Boost 2.5 ‘All-Star’ PE features the adidas Xeno light-reactive material on the upper. What seperates the Xeno print from standard reflective 3M or other similar materials is that Xeno not only reacts to direct lights from camera flashes, but indirect light in the form of the sun or near-by displays.

In the last few words of the press release sending over the assets included in this post, adidas representatives stated that more James Harden PE colorways of the Crazylight Boost 2.5 will release in the Spring.

The ‘James Harden All-Star’ adidas Crazylight Boost 2.5 PE releases on Saturday, February 12th for $140 on the adidas webstore.
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Reebok Prototype Backstory & Release Info http://thehoopdoctors.com/2016/02/reebok-prototype-backstory-release-info/ http://thehoopdoctors.com/2016/02/reebok-prototype-backstory-release-info/#respond Wed, 03 Feb 2016 21:00:39 +0000 http://thehoopdoctors.com/?p=150406 It’s eye-opening to think that Allen Iverson made his NBA debut 20 years ago in 1996. Essentially the same shape as the Reebok Question we have come to know, The Prototype by Reebok features a higher-cut silhouette than the Question as well as shifted branding. Designed while Iverson was still in Georgetown, the Reebok Question […]

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It’s eye-opening to think that Allen Iverson made his NBA debut 20 years ago in 1996.

Essentially the same shape as the Reebok Question we have come to know, The Prototype by Reebok features a higher-cut silhouette than the Question as well as shifted branding. Designed while Iverson was still in Georgetown, the Reebok Question ‘Prototype’ has a literal question mark branding to signify all of the questions around AI’s yet-to-be-determined career.

2016 will have no shortage of the Reebok Question as twenty different pairs are scheduled to release in honor of the 20th anniversary of Allen Iverson’s first signature sneaker.

This first colorway of The Prototype by Reebok releases Friday, February 5th for $200 on the Reebok webstore.
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Adidas D Lillard 2 Boost – ‘Aurora Borealis’ Release Info http://thehoopdoctors.com/2016/02/adidas-d-lillard-2-boost-aurora-borealis-release-info/ http://thehoopdoctors.com/2016/02/adidas-d-lillard-2-boost-aurora-borealis-release-info/#respond Wed, 03 Feb 2016 17:00:50 +0000 http://thehoopdoctors.com/?p=150578 Inspired by the location of the 2016 NBA All-Star Game is this new, upgraded version of Damian Lillard’s current adidas signature sneaker. For the ‘Aurora Borealis’ adidas D Lillard 2.0 Boost, the upper usually made from synthetic materials have been replaced with adidas Primeknit woven textile. The cushioning has also been drastically updated with a […]

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Inspired by the location of the 2016 NBA All-Star Game is this new, upgraded version of Damian Lillard’s current adidas signature sneaker.

For the ‘Aurora Borealis’ adidas D Lillard 2.0 Boost, the upper usually made from synthetic materials have been replaced with adidas Primeknit woven textile. The cushioning has also been drastically updated with a large chuck of adidas Boost foam included in the heel.

It is great to see adidas incorporate their top-of-the-line sneaker technology like sewn Primeknit and Boost foam into an existing sneaker without raising the pricetag significantly.

The ‘Aurora Borealis’ adidas D Lillard 2 Boost is available NOW on for $115 on the adidas webstore.
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Nike Kobe XI ‘Last Emperor’ Release Date http://thehoopdoctors.com/2016/02/nike-kobe-xi-last-emperor-release-date/ http://thehoopdoctors.com/2016/02/nike-kobe-xi-last-emperor-release-date/#respond Wed, 03 Feb 2016 13:45:11 +0000 http://thehoopdoctors.com/?p=150307 Odee nickname aside, this new Kobe XI colorway is very strong without any gimmicks. Said to be inspired by the celebration of Kobe’s career, the ‘Last Emperor’ Nike Kobe XI is simply a great display of how a gradient design could be used on an entirely Flyknit upper. This updated version of Nike’s proprietary construction […]

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Odee nickname aside, this new Kobe XI colorway is very strong without any gimmicks.

Said to be inspired by the celebration of Kobe’s career, the ‘Last Emperor’ Nike Kobe XI is simply a great display of how a gradient design could be used on an entirely Flyknit upper.

This updated version of Nike’s proprietary construction displays different woven patterns. The large Zoom Air cushioning capsule in the heel is seen thru the translucent outsole.

The ‘Last Emperor’ Nike Kobe XI releases on Thursday, February 4th for $200.

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Air Jordan 2 Retro – ‘Alternate’ Release Info http://thehoopdoctors.com/2016/02/air-jordan-2-retro-alternate-release-info/ http://thehoopdoctors.com/2016/02/air-jordan-2-retro-alternate-release-info/#respond Tue, 02 Feb 2016 15:27:19 +0000 http://thehoopdoctors.com/?p=150317 2016 is looking to be a big year for the Air Jordan II. Though early in the year, this new colorway might be the best pair scheduled for this year. For the ‘Alternate’ Air Jordan 2 Retro, Gym Red is the only other color set against an all-black upper. This new Jordan 2 stayed true […]

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2016 is looking to be a big year for the Air Jordan II. Though early in the year, this new colorway might be the best pair scheduled for this year.

For the ‘Alternate’ Air Jordan 2 Retro, Gym Red is the only other color set against an all-black upper. This new Jordan 2 stayed true to 1986 idea as shown by pairing both a smooth leather and python leather panels for the upper.

When Michael Jordan was playing for the Chicago Bulls he started a tradition of debuting a mostly-black colorway of whatever sneaker he was wearing at the time.

The ‘Alternate’ Air Jordan 2 Retro releases on Saturday, February 6th for $190.

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Under Armour Curry Two – ‘The Storm’ Release Date http://thehoopdoctors.com/2016/02/armour-curry-two-storm-release-date/ http://thehoopdoctors.com/2016/02/armour-curry-two-storm-release-date/#respond Tue, 02 Feb 2016 06:00:16 +0000 http://thehoopdoctors.com/?p=150335 Under Armour is looking to cement the relationship between the brand and Stephen Curry with the Curry Two ‘The Storm’ release. For some reason, the official name of this colorway is ‘The Storm’ Under Armour Curry Two. Colored in different shades of grey, the black accents seen through the paint midsole paint speckles and textile […]

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Curry Two 'The Storm'

Under Armour is looking to cement the relationship between the brand and Stephen Curry with the Curry Two ‘The Storm’ release.

For some reason, the official name of this colorway is ‘The Storm’ Under Armour Curry Two. Colored in different shades of grey, the black accents seen through the paint midsole paint speckles and textile back-half of the upper compliment the whole sneaker well.

This new Curry Two colorway literally looks like cement and if you caught the wordplay in the first sentence, then I appreciate your attentiveness to these write-ups.

‘The Storm’ colorway of the Under Armour Curry Two is available NOW on for $130 on the UA webstore.

Curry Two 'The Storm'
Curry Two 'The Storm'
Curry Two 'The Storm'

The post Under Armour Curry Two – ‘The Storm’ Release Date appeared first on The Hoop Doctors.

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Air Jordan 1 KO High – ‘Shadow’ Release Info http://thehoopdoctors.com/2016/02/air-jordan-1-ko-high-shadow-release-info/ http://thehoopdoctors.com/2016/02/air-jordan-1-ko-high-shadow-release-info/#respond Mon, 01 Feb 2016 20:57:43 +0000 http://thehoopdoctors.com/?p=150326 The Jordan 1 is more popular than ever thanks to the Retro explosion. Released at the same time the AJ1 did in 1985, the ‘Shadow’ Air Jordan 1 KO features an entirely canvas upper in a black-and-grey colorway from it’s original debut. This edition is the apart of the OG series that Jordan Brand introduced […]

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Logo Inspiration

Air Jordan 1 KO

The Jordan 1 is more popular than ever thanks to the Retro explosion.

Released at the same time the AJ1 did in 1985, the ‘Shadow’ Air Jordan 1 KO features an entirely canvas upper in a black-and-grey colorway from it’s original debut. This edition is the apart of the OG series that Jordan Brand introduced which takes details from original Air Jordans (like NIKE AIR nylon tags) and applies it to current Retro releases.

There is a lot of controversy around what the “KO” in the Air Jordan 1 KO actually means. Similar to the way I did an article about what the I.E on Jordan labels mean for Finish Line maybe I’ll do an in-depth article about the true KO meaning.

The ‘Shadow’ Air Jordan 1 KO High releases on Saturday, February 6th for $140.
Air Jordan 1 KO
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Jordan Jumpman Team II – ‘Gym Red’ Exclusively At Foot Locker http://thehoopdoctors.com/2016/01/jordan-jumpman-team-ii-gym-red-exclusively-foot-locker/ http://thehoopdoctors.com/2016/01/jordan-jumpman-team-ii-gym-red-exclusively-foot-locker/#respond Tue, 26 Jan 2016 15:30:38 +0000 http://thehoopdoctors.com/?p=149925 This is very likely to be the best Team Jordan release in 2016. Even though the original Jordan Jumpman Team II colorway is only available for pre-order on the Foot Locker webstore, the sneaker retailer quietly released this new Gym Red colorway. Late last year, early pictures of the Jordan Jumpman Team II made their […]

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Jordan Jumpman Team II JordanJumpmanTeamII-GymRed-1
This is very likely to be the best Team Jordan release in 2016.

Even though the original Jordan Jumpman Team II colorway is only available for pre-order on the Foot Locker webstore, the sneaker retailer quietly released this new Gym Red colorway.

Late last year, early pictures of the Jordan Jumpman Team II made their way around the internet. Essentially a takedown (budget) of the Air Jordan XIII and originally released at the same time in 1997, the design similarities are very clear and will likely be more sought after than other Team Jordan silhouettes because of the look.

This good Gym Red colorway and lack of JORDAN branding across the midsole are added bonuses and makes this the most appealing Jordan Jumpman ever.

The ‘Gym Red’ Jordan Jumpman Team II is available NOW for $140 at the Foot Locker webstore.

The post Jordan Jumpman Team II – ‘Gym Red’ Exclusively At Foot Locker appeared first on The Hoop Doctors.

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JustDon x Air Jordan 2 – ‘Beach’ Release Info http://thehoopdoctors.com/2016/01/justdon-x-air-jordan-2-beach-release-info/ http://thehoopdoctors.com/2016/01/justdon-x-air-jordan-2-beach-release-info/#respond Mon, 25 Jan 2016 15:58:43 +0000 http://thehoopdoctors.com/?p=149830 The impact of entertainment is often overlooked, but we are quickly reminded of the magnatude when products release. Don C, a stylist from Chicago and associate of Kanye West used his platform to launch Just Don; a high-end sportswear brand most known for selling NBA hats with the brim constructed exotic materials. This collaboration story […]

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JustDon JustDonXAirJordan2II-beach-DonC
The impact of entertainment is often overlooked, but we are quickly reminded of the magnatude when products release. Don C, a stylist from Chicago and associate of Kanye West used his platform to launch Just Don; a high-end sportswear brand most known for selling NBA hats with the brim constructed exotic materials.

This collaboration story makes sense because during the 1986-87 NBA season when the Air Jordan II first released, the panels were said to be crafted in Italy. The luxury take on the cap, a sportswear staple, that Don C and the Just Don brand bring feels like an authentic pairing. Doubly so given the history DC2 & Kanye have with the Jumpman brand.

Last year around this time is when Don C first collaborated with Jordan Brand on a pair of blue Jordan IIs with the same Chanel bag design inspiration.

The ‘Beach’ Just Don x Air Jordan II releases on Satuday, January 30th for $350 in very limited quanities on the Nike webstore at 10 AM EST.
JustDon JustDonXAirJordan2II-beach-hat
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JustDon JustDonXAirJordan2II-beach-5

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